A band needed money to tour. Which makes sense, since album sales are nothing. And touring costs money.
They made an album of short songs with no noise, called it Sleepify, and posted it on Spotify. Then had friends of the band play the record over and over. Repeat and repeat. Slowly, the royalty rate added up to a full tank of gas. Now that’s rock.
Brilliant, and unsustainable. Have a great time on the road.