Ignored Obscured Restored
The recent rejection of Beyoncé’s Cowboy Carter by the CMAs and the country music establishment highlights the barriers that pop artists often face when crossing over into country. (That snub was somewhat corrected last week when Beyoncé and Cowboy Carter received 11 nods!) Despite Beyoncé’s creative integration of country themes and sounds, her work received limited recognition from traditional country circles, exposing lingering questions about authenticity and genre boundaries. Beyoncé is not the first artist to bridge these worlds—many pop musicians have taken bold, genre-bending steps into country, including Ray Charles, Ringo Starr, Elvis Costello, and Leon Russell. These albums provide insight into how pop artists reshape country music, pushing its boundaries while navigating its norms.
Ray Charles’s Modern Sounds in Country and Western Music (1962) remains one of the most influential pop explorations into country music. Charles’s interpretation of country standards through R&B, jazz, and soul transformed the songs and underscored country music’s universality. This album achieved critical and commercial success, challenging both genre and racial barriers, and expanding country’s reach to new audiences. Charles’s success demonstrated the genre’s potential for reinvention and set a high bar for future crossover efforts.
Former Beatle Ringo Starr approached country music with sincerity and respect in his 1970 album, Beaucoups of Blues, recorded in Nashville. Unlike Charles’s reinterpretations, Starr’s album featured original songs written by country music insiders, such as Jerry Reed and Sorrells Pickard, and was crafted with Nashville’s leading session musicians. Starr’s connection to country music predated this album; he had previously recorded country-influenced tracks with the Beatles, including “Act Naturally” and “What Goes On,” and worked closely with George Harrison, who shared his appreciation for the genre. While Beaucoups of Blues did not achieve commercial success, it reflected Starr’s genuine admiration for country and highlighted his willingness to dive into the genre’s traditions without diluting its sound.
Elvis Costello’s 1981 album Almost Blue took a different approach, focusing on cover versions of country classics by artists like George Jones and Gram Parsons. Unlike Starr’s focus on original songs, Costello paid tribute to existing classics, adopting a traditional country production style. Produced by Nashville icon Billy Sherrill, the album received mixed reviews; some critics appreciated Costello’s sincere tribute, while others questioned his ability to connect with country’s raw emotional depth. Almost Blue showcased Costello’s serious regard for country music, serving as a love letter to the genre from an outsider’s perspective.
In 1973, Leon Russell, recording under the alias Hank Wilson, released Hank Wilson’s Back Vol. 1, an album rooted in country while blending rock, gospel, and blues. Russell’s take on country, with his Southern roots and reputation for genre fusion, was largely embraced by country fans. Russell’s crossover was met with enthusiasm, perhaps due to his background and connection to Southern musical traditions, and highlighted his ability to blend genres authentically, delivering an innovative yet faithful interpretation of country standards.
Beyoncé’s Cowboy Carter continued her exploration of country music, incorporating themes of resilience, independence, and Southern pride. However, despite its country-inspired narratives and instrumentation, Cowboy Carter was met with limited recognition from the country establishment, following in the pattern set by her earlier foray into country with “Daddy Lessons” from Lemonade (2016). While her work celebrated country traditions, her outsider status as a pop and R&B icon seemed to influence the genre’s gatekeepers. Beyoncé’s journey into country is a testament to the ongoing challenge of genre-crossing, especially for Black artists, whose contributions to country are often under-recognized despite their impact.
Ray Charles, Ringo Starr, Elvis Costello, Leon Russell, and Beyoncé each ventured into country with unique styles, bridging genres and challenging conventions. Charles redefined country standards, while Starr and Russell embraced country traditions with earnestness and originality. Costello’s Almost Blue honored the genre’s roots, and Beyoncé’s Cowboy Carter continued the push for inclusivity. Together, these albums illustrate both the expansive possibilities within country music and the genre’s evolving yet complex relationship with crossover artists. The diverse approaches by these pop musicians reveal country’s potential to transcend boundaries, even as it maintains a guarded sense of tradition.
Enjoy… until next week.