IGNORED OBSCURED RESTORED
Ten years ago television commercials started to use some really cool music. I’m not sure if that was because marketing departments became more hip or because artists began to cash in, no longer fretting over the “sell out” label. HP used The Kinks “Picture Book” to advertise a line of printers. (It was named “Campaign of the Year” in the February 7, 2005 issue of Adweek magazine.) Apple used The Vines’ garage rock influenced “Ride” and U2’s “Vertigo” (their last great rocker) in their iPod campaign.
Today’s SotW, of Montreal’s “Everyday Feel Like Sunday”, was even used in an ad for NASDAQ. NASDAQ!?!
This wasn’t the first, or last, time that of Montreal licensed a song for a commercial. “Wraith Pinned to the Mist” was used earlier for a popular Outback Steakhouse ad. Later Comcast used “A Sentence of Sort in Kongsvinger” and T-Mobile used “Gronlandic Edit” in their campaigns.
Athens, Georgia based of Montreal is the main creative outlet for Kevin Barnes. Describing their style is very difficult because it has changed and evolved so many times since the band formed in 1996.
Beside their repertoire of eclectic songs, the band also has a very unique stage presence. I was able to see the once in San Diego in 2009 and the show lived up to expectations. Much like The Flaming Lips, their show is an extravaganza of music, costumes, lights, props, etc. In a word – bizarre. There are plenty of examples to check out on YouTube.
Enjoy… until next week.